They're all too ready to ignore us 99% of the time, but here we go...
Toronto needs to get over itself.
Showing posts with label advertizing. Show all posts
Showing posts with label advertizing. Show all posts
Tuesday, August 18, 2009
Friday, February 16, 2007
Molly Grows Up
I'm trying to wrap my head around the YouTube phenom.
I wonder how long it's going to remain such a cultural touchstone?
How much opportunity is left to exploit with in it (and what is that opportunity / how can I get me a piece)?
Or does it represent a true paradigm shift?
Sadly it has already begun to be corrupted.
Case in point.... Molly Grows Up
I think what amazes me the most is that there are folks out there - young and old who didn't get it right away. How is that possible? Am I truly that much more media savvy than... however many folks?
I suppose it was inevitable, but that doesn't make it less crass.
The mocked ironic voices, the low-budget You Tube staple... it all makes me cringe. Once again, counter-culture co-opted by the corporations. I wonder what Naomi Klein would have to say?
Aparently it's referred to as 'Astroturf' - this faux 'grassroots' marketing.
Is it wrong? Well, so much about advertizing is wrong and this pattern has played out many many times before. I believe we are powerless to stop it, and I'm not even sure I like the greater implications of freedom of speech that would be implied by any legislation that could prevent it.
A necessary evil? Not precisely. It sure isn't necessary. But the lack of boundaries which allow it also allow so much that is necessary. So I suppose that make it a concommitant evil?
Must go... must figure out how to bend the YouTube generation to my nefarious will.
I wonder how long it's going to remain such a cultural touchstone?
How much opportunity is left to exploit with in it (and what is that opportunity / how can I get me a piece)?
Or does it represent a true paradigm shift?
Sadly it has already begun to be corrupted.
Case in point.... Molly Grows Up
I think what amazes me the most is that there are folks out there - young and old who didn't get it right away. How is that possible? Am I truly that much more media savvy than... however many folks?
I suppose it was inevitable, but that doesn't make it less crass.
The mocked ironic voices, the low-budget You Tube staple... it all makes me cringe. Once again, counter-culture co-opted by the corporations. I wonder what Naomi Klein would have to say?
Aparently it's referred to as 'Astroturf' - this faux 'grassroots' marketing.
Is it wrong? Well, so much about advertizing is wrong and this pattern has played out many many times before. I believe we are powerless to stop it, and I'm not even sure I like the greater implications of freedom of speech that would be implied by any legislation that could prevent it.
A necessary evil? Not precisely. It sure isn't necessary. But the lack of boundaries which allow it also allow so much that is necessary. So I suppose that make it a concommitant evil?
Must go... must figure out how to bend the YouTube generation to my nefarious will.
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